We revolutionized the trading landscape with a skill-based opinion trading platform that enables individuals to partner and trade with their favorite brands.

CASET
Opinion Trading Platform
SERVICES
UI
Branding
CGI Commercial
TIMELINE
05 Weeks
SECTOR
Opinion Trading Platform
SUMMARY
This case study delves into my multifaceted role in branding, UI design, sales materials, and the creation of a CGI commercial for their mobile app.
UI DESIGN
Purposefully incorporating ample negative space and applying a container-style layout adorned with border radius played a crucial role in maintaining uncluttered and aesthetically pleasing screen layouts.
BRANDING
The choice of lively orange, symbolizing energy and vibrancy, aligns with Caset's dynamic identity. The logo cleverly combines a user icon and the letter C, segmented to symbolize diverse opinions within Caset. This approach builds a brand that's simple, sophisticated, and perfectly fits the collaborative nature of the opinion trading platform.
CGI COMMERCIAL
Crafting Caset's CGI commercial within a tight three-day window was a testament to efficiency and creativity. The energetic music, scripted narrative, and meticulously planned storyboard coalesced into a visually dynamic experience. The AI voice-over added a futuristic flair, capturing the essence of Caset's innovation in this concise yet impactful creation.
Pitch Decks, Case Studies and Beyond
In crafting Caset's story, I've shaped impactful pitch decks and comprehensive case studies. From dynamic designs to detailed insights, each element contributes to a compelling narrative of success and innovation in the opinion trading landscape.